Marketing
One voice across every post, page and email, however many people and tools write them.
The decisions you keep explaining
Brand voice lives in a guide few people open. With AI drafting most first versions, each writer corrects the same words, claims and formats, and each tool forgets them.
- “We say customers, not users.”
- “No claims about competitors by name.”
- “Headlines in sentence case.”
- “Every case study is approved by the customer before it’s published.”
With Decision Cartography
Said once, followed everywhere
A correction made to one assistant is saved as a decision, and every assistant that person uses follows it.
A rulebook for the team
The brand’s words, claims and formats, followed by every writer’s assistant.
New people start ahead
A new marketer’s AI drafts already use the brand’s vocabulary and rules.
Other teams
Sales
Proposals, follow-ups and outreach that sound like your team, whoever writes them and whichever AI drafts them.
Customer support
Replies that keep the team’s promises and tone, from every agent and every AI that helps them.
Operations
Processes the team agreed on, followed by every assistant that touches them.
Human resources
People communications that are consistent, careful and on policy, whoever drafts them.
Learning & development
Training material in the team’s format and level, from every author and every AI.
Product & engineering
Specs, release notes and code that follow the team’s conventions in every tool.